Have Google finally found way of breathing life into their seemingly terminal social network Google+? Well, possibly. Just possibly.
This morning, the first evidence of some potentially deeper integration between Google Search and Google+ was spotted in the UK. A new option in the search results that showed up next to the URL, displayed a “Share” link. Upon hitting the button, users are prompted to share directly to Google+ from the results pages. The result is included as a link and users are given the ability to add a comment:
This is the first time that Google have integrated their full "sharing" function within their search results and could spark a take up of the social network among Google's search users. And as we all know, there are plenty of those.
This is the first time that Google+ has really found a way of differentiating itself from Facebook by leveraging their core search asset. Time will tell whether or not it's enough to drive a change of consumer behaviour, but it's certainly an intelligent move for a company desperate to tap into Facebook's 900 million strong population.
Google’s Product Manager Sean Liu confirmed that this is an official product rollout. He wrote:
"Starting today, we’re rolling out a new experiment to show a Share link in Google search in place of the +1 button, making it easier for you to share a great website with your friends. Now when you click the Share link next to a result, you can add a comment about why you found it useful. You can then choose if you want to share it publicly or just to your Circles and it will post to your Google+ stream, making it easier for you to share directly from the search results page. This will appear for those searching in English."
This morning, the first evidence of some potentially deeper integration between Google Search and Google+ was spotted in the UK. A new option in the search results that showed up next to the URL, displayed a “Share” link. Upon hitting the button, users are prompted to share directly to Google+ from the results pages. The result is included as a link and users are given the ability to add a comment:
This is the first time that Google have integrated their full "sharing" function within their search results and could spark a take up of the social network among Google's search users. And as we all know, there are plenty of those.
This is the first time that Google+ has really found a way of differentiating itself from Facebook by leveraging their core search asset. Time will tell whether or not it's enough to drive a change of consumer behaviour, but it's certainly an intelligent move for a company desperate to tap into Facebook's 900 million strong population.
Google’s Product Manager Sean Liu confirmed that this is an official product rollout. He wrote:
"Starting today, we’re rolling out a new experiment to show a Share link in Google search in place of the +1 button, making it easier for you to share a great website with your friends. Now when you click the Share link next to a result, you can add a comment about why you found it useful. You can then choose if you want to share it publicly or just to your Circles and it will post to your Google+ stream, making it easier for you to share directly from the search results page. This will appear for those searching in English."
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